I went to write a travel story but I never expected this

You can see, these travel story headlines inspired this post.

 

i went but IMG_1114

Yes, the headlines are an effective writing ‘formula’/technique – and it obviously works in getting readers to click on through to read the story.

Stories that get more clicks usually get more prominence in how they are displayed and sometimes find themselves ‘next to each other’  – so the writing technique is so obvious.

Anway, we can all be aware of this technique (as readers) AND as writers if you are trying to make a reader want to read your work (and it doesn’t have to be a travel story!)

 

Basically, the ‘engagement technique’ involves what I call the ‘3 S’ technique.

 

Set-up

Switch

Surprise

 

Set-up

You can see the quick set-up in  both examples: She dragged her backpack…she was comfortable travelling solo…

then the Switch – notice the pivot at the word ‘but’

 

then the Surprise – that usually tempts the reader to want to find out more.

this happened – WHAT happened?

this figure changed her – WHAT figure?

 

I suspected the same writer wrote both stories. I was correct – and a stack of other stories with the same type of headline.

this IMG_9600 3

 

My main point is: You can use the 3S technique in your writing or even in crafting the start of your presentation.

 

Audiences/readers love ‘a story’ – especially one with a surprise change of direction.

My advice – make the THIS worth the reader’s effort. If you disappoint, they may not come back to your work again.

These article, in my professional opinion, did not disappoint and were entertaining. I’m glad I clicked on through to read them.

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Vacation travel series for business travellers – What do YOU “need“ to re-energise and recharge on vacation?

Taking Care of BusinessTravel

International communicationWhat do YOU “need“ to re-energise and recharge on vacation?

Vacations should be a time to recharge and refresh – to take a break from your routine and do things that re-energise you.

Have you worked out what YOU need to do to recharge?

It’s interesting how working out what YOU and your fellow vacationers “need” can help you all have a better vacation.

For example, my wife and I have discovered that we have very different “body clocks” on vacation. We’ve learned to synchronise our different body clocks!

O early morning

I’m a “get up early and watch the sunrise” type of guy. I want to make the most of every vacation day. I can’t stand a slow start that “wastes the morning”

T early morning

On vacation, I can’t wait for the sun to rise – so I can go out and get down to the beach. My son Orlando likes to get up…

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Here’s a great educational and entertaining resource for business travellers

Taking Care of BusinessTravel

If you fly a lot for work – you are probably getting tired of the usual in-flight entertainment.

Now I love to have time to sit down and watch a movie (without he guilt of thinking I should be working on something else) – but now I’m also enjoying a show specially for business travellers!

business traveller on plane

If YOU’D like to try something that’s both entertaining and beneficial to your business knowledge and your business travel comfort, I can strongly recommend CNN Business Traveller hosted by Richard Quest. It’s about the world YOU love in if you are a business traveller!

CNN business traveller

business_traveller

I found it interesting from a business perspective and I must confess I’d have to stop myself laughing out loud on the plane at the colourful host.

I’m laughing with Richard rather than at him – as I find his enthusiasm and colourful delivery a refreshing change – so different many…

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What to do when you return from a business trip and everyone wants a piece of you

Taking Care of BusinessTravel

We’ve had a lot of positive response to a Chris Adams video post where he gave tips and advice on how to perform better on business trips. Chris is a very experienced traveller, an former Hollywood and Facebook exec and jet-setter! He advised how to be more effective by being less busy on your business trip and by being “effectively selfish”.

Here is a response/request from Melinda – a busy female business traveller who wanted some tips on what do you when you get back from a business trip and everyone (family and work colleagues) seems to “want a piece of you”.

What do you do? How do you handle the “backlog” of tasks.

Chris’s advice is, as usual, honest and colourful – and useful.

CA
Chris Adams – veteran business traveller
I personally put his tips to use of a business trip and the trip was much more productive –…

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How business travel can help you get good business ideas

Taking Care of BusinessTravel

It never fails for me – I get great ideas by travelling and by “doing nothing”.

I’m reminded of the words of  Alain de Botton in his book The Art of Travel:

“…large thoughts at times requiring large views, new thoughts new places.”

I find I get my best ideas when I am travelling – either for leisure or for work – and I encourage you to try this method.

You’ll need to switch off from work mode and relax and do nothing.

My “method” started off by accident – and now I “do nothing” deliberately.

I seem to get a lot of good ideas when I am flying. I connect to creative ideas by disconnecting from all my technology.

In the past I would usually try to use flying time (especially on business trips) to catch up on reading work documents – or I’d watch the in-flight news…

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Why you need to make your RETURN from your business trip effective too

Taking Care of BusinessTravel

Are you still making the same business trip “mistakes” that I am?

I’m getting more efficient in the part of the business trip when I am AWAY working on the business side – and being more sensible about not trying to cram in too much.

The area I still need to improve is how I handle the RETURN – the “re-entry” – coming back from a business trip.

Is this an area (the return from the trip) YOU still need to improve?

Are you overly optimistic about your ability to just snap back from the business trip to your home life (and responsibilities)?

I recently had a very successful business trip to Singapore – but I didn’t handle the return as well as I could have.

I trained and coached people every day – Monday to Friday – worked all day Friday and then raced to the airport to catch…

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How Hara Hachi Bu can make your business travel more effective and more enjoyable.

Taking Care of BusinessTravel

Do you travel a lot for business? Do you make this mistake when trying to be time efficient and cost effective?

Tb Singapore departures

I travel a lot for my work as a business writing and communication consultant. I used to make lots of business trip “mistakes” – until I started applying advice from Presentation Zen expert Garr Reynolds – especially his suggestions about hara hachi bu.

I’m in Singapore as I write this post and Singapore is famous for its delicious food. I love coming here for work!

International communication

Raffles bakery

In the past, at the hotel breakfast I would pile up my plate. I wanted to get my money’s worth! I would gulp down the huge breakfast thinking that this “forced fuelling up” would save me having to eat lunch and that I could work through lunch. I thought I was being efficient!

The trouble was – it was actually inefficient and highly ineffective…

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What to do when you return from a business trip and everyone wants a piece of you

We’ve had a lot of positive response to a Chris Adams video post where he gave tips and advice on how to perform better on business trips. Chris is a very experienced traveller, an former Hollywood and Facebook exec and jet-setter! He advised how to be more effective by being less busy on your business trip and by being “effectively selfish”.

Here is a response/request from Melinda – a busy female business traveller who wanted some tips on what do you when you get back from a business trip and everyone (family and work colleagues) seems to “want a piece of you”.

What do you do? How do you handle the “backlog” of tasks.

Chris’s advice is, as usual, honest and colourful – and useful.

CA
Chris Adams – veteran business traveller
I personally put his tips to use of a business trip and the trip was much more productive – and enjoyable. Link at the end of this post.

The original Chris Adams post and video (in case you want to see it) follows this latest video where I put Melinda’s question to him.

Melinda’s response/request:

“These points are not just true for Dads, but really for ANY business traveller. Even us females. At my most travelled, I spent more than 260 nights in one hotel group in one year. And also had other trips where I didn’t use that hotel group. So about 300 nights away. This schedule severely limits time with partner/spouse, friends, and family. It IS tough when you get home late, exhausted, on a Friday and everyone wants “a piece of you” over the weekend as you’ve been gone.

But you need to do your expenses, recap reports, prep for the coming week’s trip, unpack, and re-pack for Monday morning’s flight…. and somewhere in there unwind.

When you do have a week off, being HOME is a priority – but the partner/spouse who has been at home the whole time wants to go away somewhere. Not easy to balance. So, more tips welcome!”

 

—————

So who is writing this?

Getaway travel

Hi, I’m Tony – a TV reporter and producer turned international communication trainer and consultant. I love writing – especially about the joys of travel – even business travel. I’m a bit like that George Clooney character in Up In The Air in that I actually enjoy the travelling life.

TB travel 2 shot

I love travel- even business travel – what about you? I no longer need the cane in this photo – the cane was just used when I was recovering from a torn Achilles tendon – and when trying to be like Mr Bates from Downton Abbey 😉

I’m also a big fan of retro – like vintage flight bags and luggage from when jet-setting was glamorous.

qantas flight bag

If you enjoyed this post and if you like travel or retro – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious business communication tips.

@tonybiancotti

Linked In – under Tony Biancotti

Or you can follow this blog.

These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, effective e-mail, e-mail overload, cross-cultural communication etc. I like to help people COPE.

 

TBCope.001

 

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How business travel can help you get good business ideas

It never fails for me – I get great ideas by travelling and by “doing nothing”.

 

I’m reminded of the words of  Alain de Botton in his book The Art of Travel:

 

“…large thoughts at times requiring large views, new thoughts new places.”

 

 

I find I get my best ideas when I am travelling – either for leisure or for work – and I encourage you to try this method.

 

You’ll need to switch off from work mode and relax and do nothing.

 

My “method” started off by accident – and now I “do nothing” deliberately.

I seem to get a lot of good ideas when I am flying. I connect to creative ideas by disconnecting from all my technology.

In the past I would usually try to use flying time (especially on business trips) to catch up on reading work documents – or I’d watch the in-flight news or read the business sections of the paper. I always had to be doing something.

Do you feel compelled to always be doing something? – especially reading something.

plane window

Now I “do nothing” purposefully. As tempting as it is to want to use the time “productively” – I just sit in my seat and stare and out the window – the blue sky and fluffy white clouds during the day or the darkness at night. I deliberately “think of nothing in particular” and I find after a while ideas pour into that emptiness and space. I know it sounds very “zen” – emptiness is full of potential – but it works for me every time!

One thing I do however is I make sure I have a pen and paper to capture the ideas. I now have a special plane idea notebook I take with me when I fly. I used to write all my ideas on my boarding pass – but now I have the special notebook.

plane notebook pen

One time I was wrestling with a particular work problem to create some content to help clients improve their proposals. The harder I tried the harder it was to find a solution. I remember I was flying from Sydney to Melbourne for work.

It was one of those sparkling clear days you couldn’t help but want to take in the beauty. I was just staring out the plane window thinking about “nothing” when a solution came to me. I think the idea came because I was relaxed and I “wasn’t trying”. I wasn’t distracted by reading or watching entertainment.

Ever since that flight I use the disconnect, relax and do nothing “technique”. Now I don’t want you to think I do this every moment when I’m flying. When I am on overseas flights I take advantage of the movies (as I’ve written about in previous posts) but I might “do nothing” for 30 minutes or so – get some good ideas – then enjoy the entertainment.

So next time you fly – try doing nothing. I know it will be hard and you will be tempted to read or listen to music or watch the in-flight entertainment or your own iPad or other gadget – but try doing nothing.

Just, make sure you have a notebook to capture the ideas that flow to fill the “space” you have created by doing nothing.

The “secret” of allowing some space in your life.

I know I often refer to a great web resource and book – Presentation Zen – by Japan-based American professor/presenter Garr Reynolds.

In my opinion he is one of the “most interesting” professors on the subject of presentation and visual communication. Then again, I like his style because I also am a big fan of what he is a fan of – the Zen minimalism style, music (he’s a drummer which is almost like a musician! Only joking Garr!) Star Wars and being a dad.

Anyway, the reason I am writing about Presentation Zen in this post about getting ideas is – one of the best bits of advice I ever got from Garr’s book and website was this idea of “not always cramming in too much and filling up every moment your life with activity”.

Garr talks about the Japanese idea of hara hachi bu – only eating until you are 80% full – satisfied but not stuffed.

We, especially in Western business culture, tend to cram out lives too much in our “hunger” for productivity.

And yet, if we don’t feel compelled to fill every space with activity and action – our lives can be more peaceful and pleasant and yet we can still be productive and actually more effective. And, the space allows “good stuff” like ideas to flow into it.

 

podcasts on a plane

Enjoy, and please try “doing nothing” and see how it works for you!

———

TB Media mosaic

If you enjoyed this post – Let’s connect:

If you found this post interesting you can follow me and connect with me.

I blog about fun pop culture stuff as well as more serious business communication tips.

@tonybiancotti

Linked In – under Tony Biancotti

Or you can follow this blog.

These days, lots of people and organisations need help with how to COPE with too much work, too much information, too many meetings, delivering difficult news, business writing, effective e-mail, e-mail overload, cross-cultural communication etc. I like to help people COPE
TBCope.001

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What simple thing would persuade you to return to a hotel – this business performance booster?

Taking Care of BusinessTravel

If you travel a lot for work, as I do, do you find that many hotels can look and feel the same?

LIT

Same-looking robes and slippers, same beds and furnishings, same bathrooms?

Sure, they’re good – but they can look “the same”.

A client I was helping in Singapore booked me into a hotel I hadn’t stayed in before – and I can’t wait to go back there – and all because of the simplest thing…

the colourful and healthy morning juices.

colourful juices

Yes, there was a juice bar – and I just loooove different juices.

Juice bar

Tb juice bar

Now, if you’ve been on lots of business trips, you’ve probably filled yourself with lots of coffee to get you through your busy day.

For me, I find good juices more sustaining. I’m not as “jittery” for meetings and presentations. I seem to be calmer and more focussed. Good juices can also maintain my immune…

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